Category: Web Design

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“If your business is not on the internet, then your business will be out of business.” – Bill Gates

Reason #1 – Showcase your products and services.

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

Reason #2 – More customers

More than 4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Reason #3 – Business value

Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

Reason #4 – Influence Customers While You Sleep

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

Reason #5 – Your competitors all have company websites.

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.

Reason #6 – Helps with business goals

That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.

Reason #7 – 24 hours per day

Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

Reason #8 – Communication with customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.

Reason #9 – Marketing

Websites are accessible from anywhere in the world provided there is an internet connection. Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website.

Reason #10 – [email protected]

I know there are other ways to do this, but by having a website you can have your own email [email protected]. It is more professional and easier to remember. I know you love your [email protected] , but it doesn’t really resonate with customers.

What is Google Analytics?

Google Analytics is critical to any digital marketing strategy, it is a free, statistics tool available in the market. It monitors all numbers related to site traffic, can capture geographical, demographic and various statistics, such as how many visits a site receives, where does the site come from, which region most accesses the site, which pages are most accessed from the website. With this information, you can improve the website’s interaction with your visitors, thereby gaining a greater return on your objection.

Why use Google Analytics?

Google Analytics offers more than 500 different metrics, not counting reports with custom crosses you can create. All of these reports and graphs provide insights about content, site structure, and the sources that generate visits to the site.

With the information one can draw conclusions by interpreting the generated graphs and tables. This is what we call Web Analytics.

Through the web analysis and the mastery of available tools you can have a clear reading of all the information regarding numbers and behavior of users of any type of website, be it content or e-commerce.

Let’s look at some of the most commonly used features:

  1. Preview: the path visitors take to get to the Website

Navigation Preview reports analyse the path a visitor takes on the site. Helps visually assess how users interact with pages.

  1. Advanced Segmentation: easy analysis of specific sections of the traffic

Why do some visits generate more sales and others do not? You can find answers to these types of questions through the Advanced Segments. Through predefined segments like “Visits with Conversions” or “Organic Traffic“, you can easily analyze individual segments or compare various segments of all reports.

  1. Really Simple Captcha

Tells how many people are on the website right now, where they come from, and what they are viewing. With real-time analysis, you’ll find out if the new content on the website is popular, whether the promotion of the day is driving traffic to the website, and also the immediate effects of tweets and blog posts.

In conclusion

Google Analytics is the best tool to improve the results of the pages and always attract more and more visitors, it is the mirror of reality and the answer to the questions that can lead us to success online.